I Am My Brand: How to Build Your Brand Without Apology by Kubi Springer
Author: Kubi Springer
Kubi Springer has worked with some of the biggest brands in the world including Nike, L'Oreal, Blackberry, MTV, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin. In I Am My Brand, she lays out a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.
Kubi explores the tools used by different women, from across cultures, to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories--coupled with the author's expertise--will support readers on their own journey to brand success.
The book is written in a down-to-earth style, with light entertainment and real life anecdotes, providing insights into how to create, package and grow your personal brand. I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
- Publisher : Bloomsbury Business (January 28, 2020)
- Language : English
- Hardcover : 304 pages
- ISBN-10 : 1635579961
- ISBN-13 : 978-1635579963
- Item Weight : 1.4 pounds
- Dimensions : 6.41 x 1.1 x 9.62 inches